Lesson #1 How To Setup Your Own Membership Site In 48 Hours Or Less

Welcome to your first Membership Site Profits™ lesson!

I’m excited to have you as a valued member of our 12-month training program and am looking forward to seeing your own “fixed-term membership” site (FTM) “come to life” over the next few days and weeks.

Before we begin with the inaugural training, there are three important things that I need to mention to you…

1) Time Released Bonuses Every 90 Days.

Once per quarter, you’ll automatically receive a FREE bonus as an active Membership Site Profits™ subscriber. This will appear in your inbox approximately every 90 days and will include accessories and training materials to further streamline your site and create extra profit for you. Additionally, there are some built-in “surprises” (templates, tools, coaching, etc.) along the way at unspecified intervals. And, finally, there is a SUPER “graduation” bonus at the completion of your 12-month training that is literally worth more than the entire year’s subscription dues … so look for that on graduation day.

2) What’s In Store The First Few Months.

I want to give you just a quick look at what we’ll be covering during the first 10 lessons in your training…

Lesson #01: How To Setup Your Own Membership Site in 48 Hours or Less

Lesson #02: FTM Quick Start 1 – Preparation
Lesson #03: FTM Quick Start 2 – Presentation
Lesson #04: FTM Quick Start 3 – Production
Lesson #05: FTM Quick Start 4 – Promotion
Lesson #06: The “Magic Sentence” That Keeps Subscribers Paying
Lesson #07: How To Double Your Profit In One Easy Step
Lesson #08: How To Keep Subscribers Active, Part 1
Lesson #09: How To Keep Subscribers Active, Part 2
Lesson #10: Turing On Your Built-In Profit Booster

The first month will be the basic steps involved in getting things up and running (don’t fret veterans, I’ve got some “gold nuggets” in these preliminary lessons for you!) and the next month will be advanced strategies for expanding and

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”

improving the foundation of your FTM site.

3) Why You Should Never Cancel.

There are many reasons why you should stick with your membership (it’s great training, if you keep quitting one thing and going to another you’ll never get anywhere, even if you don’t use it all now you can archive it to use later, etc.) but there is an all-important reason that I have to warn you about from the beginning. Each of your lessons is sequential and delivered by autoresponder.

That means, if you decide to cancel and rejoin at some point in the future, you’ll have to start all over again with the very first lesson. There is no “picking up where you left off” with this training program. I strongly encourage you to stick with this for the entire 12 month duration … trust me when I say that you’ll thank me in the end.

Note: Remember on my salesletter that I mentioned you would learn “how to blow away the average retention and force subscribers to stay 12 months”? Well, this is how you do it … you keep everything loaded to an autoresponder sequence and they are required to start over if they cancel and rejoin later!

URGENT: Your Email Address … Potential Delivery Problems

There are a couple of ISPs that are spam trigger happy and unfortunately yours may be one of them. Oftentimes whitelisting [email protected] Site Profits.com will remedy this. However, in some cases it is necessary to use a different email address.

Please check your email and if you do not receive the “welcome” email within 24 hours then I recommend you get a free Gmail email address (not Yahoo or Hotmail as they are trigger happy too!) to use for these lessons.

You can get a free Gmail email address in just a few short minutes at http://mail.google.com/mail/signup . Once you have done so, please email me back and I’ll manually reconcile the new email address to your account so you’ll properly receive the lessons.

Now that we’ve gotten the housekeeping out of the way, let’s get to the reason why you’re here … the lesson!

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”


In today’s lesson I’m going to explain the concept of a “fixed-term membership” site (FTM), give you a startup checklist and provide you with a weekly schedule of activities to complete.

Sidebar: If you are an “experienced” online marketer, then you’ll be able to get your FTM site up and running in less than 48 hours from now. If you are a “beginning” online marketer, then we’ll take the next four lessons to explain thoroughly how to get each of these preliminary steps completed.

To quickly review, here’s the definition of a “fixed-term membership” site as mentioned at the Membership Site Profits.com site…

Definition: “Fixed-Term Membership” Site

A “fixed-term membership site” (FTM) consists of weekly content shared via autoresponder to paid members for a specified period of time.

In a nutshell, here’s what you’d do in running your own FTM site…

Write ONE 2-3 page article lesson every week.
Load this article to an autoresponder for subscribers to access.
Sell access to the series, which would last 3 – 6 – 9 or 12 months.
It’s that simple.

To get started, you need the following items in place…

One Lesson.
One Sales Page.
One Recurring Billing.
One Autoresponder.
As a brief overview, let me integrate these into a startup checklist that you can use to quickly launch your own FTM site…

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”

Startup Checklist: The Four Pillars Of An FTM Site

There are four “pillars” of a successful FTM site: Preparation, Presentation, Production and Promotion. Each of these are necessary components in starting your site … they are, in essence, your foundation.

Preparation: In the “preparation” stage you will make important decisions
regarding your site: market selection, choosing a theme or topic, determining a delivery schedule.
Presentation. In the “presentation” stage you will structure the visual appearance of your sales process: domain registration, web site hosting, writing a salesletter, providing access to your autoresponder, setting up a download page.
Production. In the “production” stage you will create your first article lesson to load to your autoresponder, and you will brainstorm ideas for future articles to send to members.
Promotion. In the “promotion” stage you will begin getting the word out about your new membership site and attracting your initial subscribers, as well as developing an ongoing marketing presence to continually funnel in new subscribers.
As I mentioned, we’ll cover each of these in-depth over the next four lessons. For now, let’s identify some core action steps to complete in successfully launching an FTM site…

Ten Steps To Starting Your FTM Site

Note: These ten steps are organized in chronological order for your convenience.

DECIDE upon a market and topic. (Activity Time: 60 Minutes) A “market” consists of a broad group of people with a specific related interest that you’d like to sell to. Examples include: internet marketing, health and fitness, homeschooling, self help, relationships, parenting, etc. A “topic” would be a subject to which the market is passionate, concerned or attracted. Examples include: affiliate marketing, losing weight, managing time, keeping romance alive, raising Godly children, etc.

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”

DEFINE a delivery schedule and price. (Activity Time: 60 Minutes) How long will a subscription to your FTM site last? (3, 6, 9 or 12 months?) How often will you send out content to your members? (Weekly, twice weekly, monthly?) In exchange for this, how much will members be required to pay for access?

DECLARE a name and domain name. (Activity Time: 60 Minutes) Choose a name for your FTM site and then register a domain with the same name. Remember to keep it as short and memorable as possible, and, of course, related to the topic of your site. (I.E. Membership Site Profits.com!) It’s important that you register this early so it can propagate while you’re working on other stuff.

DESIGNATE a hosting company. (Activity Time: 60 Minutes) There are many, many options available for your hosting. Some of my own recommendations are: FiveDollarHosting.com, Host4Profit.com and TurnkeyInternet.net.

DEVISE an autoresponder plan. (Activity Time: 60 Minutes) I personally use Aweber.com for my autoresponder, but GetResponse.com is also another very popular service. (Obviously, you can also go with any other suitable option that you choose.) After your autoresponder account is activated, load a “welcome email” to your account to be sent to subscribers when they join your site. (See sample below.)

DEVELOP a salesletter. (Activity Time: 5 Hours+) Write a short salesletter for your membership site stressing the benefits of joining, exactly what they’ll receive, etc. Use the basic copywriting “rules” for crafting a good salesletter that virtually everyone includes.

DESIGN a download page. (Activity Time: 60 Minutes) There are actually two pages that you’ll need: First, you’ll want to create a “capture” page where customers are immediately taken to after their order is processed. This will include an opt-in form for them to join your member autoresponder. Second, you’ll want create a fulfillment page where the customer actually downloads lesson number one.

DEMONSTRATE your knowledge. (Activity Time: 3 Hours+)That is, write your first lesson. Remember, it only needs to be 2-3 pages. Want to know how to write the perfect first lesson and drive up subscriber interest? Here is the key: “quick start”. Everyone wants to see results quickly. If you can

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”

demonstrate how they can see real results within the first 48 hours or first 7 days, they’ll be hooked. It’s important that your first lesson be an “overview” lesson with a checklist for “experienced” folks to get started quickly and for “beginners” to visualize what it’s all about and understand there will be some hand-holding to get things done. After doing this, upload everything to your web site and prepare to get things “live” for taking orders.

DETERMINE your recurring billing. (Activity Time: 60 Minutes) The two
most popular options for processing your subscription orders and doing
rebills automatically are Clickbank.com and Paypal.com. Clickbank has a
$49 account fee and a slight waiting period for approval of your site. Paypal
is free and can be up and running almost immediately.

DEVOTE yourself to marketing. (Activity Time: 60 Minutes+) Test your order process to make sure everything is working. If everything is a “go”, then start marketing the new FTM site. Begin with your own lists and contacts. Then, buy some ads (ezine ads, pay-per-click ads, etc.) Participate in joint ventures. Etc.

Based on the “Activity Time” allotted for each of these activities it should take you no more than sixteen total hours.

Two eight hour days max and
you’ve got this up and running!

And, truthfully, it probably won’t take that long for most people. After all, I gave you sixty minutes to register a domain name … and that shouldn’t take fifteen minutes!

So, once you have this in place, let’s examine the process…

A visitor arrives at your FTM site and reviews the salesletter.
This visitor is interested and clicks your order link.
He arrives at the order processing page and submits credit card details.
When the order is confirmed, he is taken to your “capture” page.
The customer enters his email address for weekly notifications.
His subscription is processed and he is immediately taken to the download page for lesson number one.
He accesses the initial lesson from this download page.
He receives future download page links to this email address each week.

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”

See how simple this is?

As I mentioned above, here is the “welcome” email that I use myself for Membership Site Profits.com. (It should look familiar to you! ☺)

[Membership Site Profits] {!firstname_fix}, your download link for lesson #1

Hi {!firstname_fix},

Welcome to Membership Site Profits! I am thankful you have joined and look forward to sending you lessons week after week for the next year.
This is gonna be fun! And profitable. 🙂

You can download your first lesson if you haven’t already done so at /members/1-quick_start.pdf
Each week I’ll send you an email with a download link to the next lesson in the series. This email will always include [Membership Site Profits]in the subject line. Look for it.

Also, you may want to whitelist [email protected] Site Profits.com which is the email address the lessons will originate from.

Enjoy the first lesson. See you in 7 days.

Best regards,

P.S. If you’d like to become a Membership Site Profits affiliate, please visit /affiliates.html for details.

Feel free to modify it for your own use.

Now, once you have your FTM site setup, maintaining it is relatively easy. I
personally work about 3 hours per week on mine…

Weekly Schedule Of Activities

Write a new lesson and load it to your autoresponder.
Every week you’ll want to continue adding content to your autoresponder sequence for as long as you have planned the training to last. (I.E. 3 months, 6 months, etc.) I recommend that you write as many in advance as you can (I.E. 2 articles per week for the first month or so) so you can be

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”

ahead of the fulfillment obligation in case you get sick, etc. You will create an accompanying “download” page for each lesson and your autoresponder email will direct the subscriber to this download page.

Remove any cancelled subscribers from your autoresponder.
There will be those members who do not wish to continue their subscription, so you’ll need to manually remove them from the member autoresponder list so they don’t receive your lessons without paying.

Improve your FTM site based on weekly assignments.
You’ll receive weekly Membership Site Profits.com assignments for the next 12 months which you will want to complete in order to expand and improve your site. After the initial setup stuff, these will take just an hour or so each week to implement.

Promote your FTM site to get new subscribers.
You can spend as little or much time on this each week as possible. Some of the Membership Site Profits.com lessons are specifically devoted to promotion, so that will be part of your “assignments.” Additionally, over time you can scale back on your promotion as other people will do most of it for you. More on this to come!

That’s all there is to it. And in terms of revenue-generating internet business models, it really doesn’t get any easier than this.

Now, before I mention this week’s assignment, let me say this one final time –

This is an “overview” lesson.

It is intentional. It is purposeful. I’ve arranged it this way so experienced folks can get started immediately and beginners can get a general idea of what we’ll be doing over the next four weeks. During the next few assignments, I’ll give beginners baby-steps to complete each of the things we’ve talked about so far and I’ll also provide some powerful insights for our advanced folks, especially in lessons #6-10.

Now, on to our assignments…

A Membership Site Profits™ Lesson: “How To Setup Your Own Membership Site in 48 Hours or Less”

This Week’s Assignment

1) If you are an “experienced” student, get started immediately setting up your own FTM site by following the Startup Checklist. You should have it up and running within 48 hours. Obviously, we’ll tweak it and make it into the most effective, profitable FTM site during the coming weeks and months of our training.

2) If you are a “beginning” student, begin brainstorming ideas: possible topics/themes for your FTM site and possible article lesson ideas. I’ll provide you with plenty of options for this in next week’s lesson, but I’d like you to begin brainstorming some ideas for yourself at this point.

See you in 7 days.

God bless,

Publisher, Membership Site Profits™


Coming Up Next …

Lesson #2: “FTM Quick Start 1 – Preparation”

In the next lesson we’ll be covering some key decisions in starting your FTM site such as market selection, topic / theme selection, and delivery schedule. Included will be dozens of ideas to choose from as you form the perfect mix for your own site.